Sachin Tendulkar partners with OpenAI to show everyday uses of ChatGPT in India
Sachin Tendulkar announced a partnership with OpenAI on September 28, bringing one of India’s best-known cricketers into a campaign about everyday uses of ChatGPT. The multi-year collaboration is intended to help people see how they might use artificial intelligence for their own interests, plans and work. It is an effort to make an existing tool feel more approachable, not an announcement of a new ChatGPT product.
OpenAI says the partnership will include content, campaigns and experiences built around Tendulkar’s use of ChatGPT. The idea is to give people a familiar starting point: rather than beginning with a technical explanation of AI, the campaign shows someone asking questions, developing ideas and putting the answers to use.
How Tendulkar says he uses ChatGPT
In announcing the partnership, Tendulkar described curiosity as a large part of the appeal. One question often leads him to another, he said, and ChatGPT lets him keep exploring a subject at his own pace. He also pointed to a practical example: using the tool while planning a family trip.
Tendulkar said he uses ChatGPT to build on ideas, prepare for a speech and learn more about things he enjoys. OpenAI has also described him using it to organise his thoughts and explore personal interests, including cars, golf courses and cooking ideas. These are examples of how he says he uses the tool; they are not newly announced ChatGPT capabilities.
His message to people who have not tried AI is to start with something they already care about. That could mean asking a question about a hobby, working through an idea or tackling a task that needs planning. The emphasis is on conversation and follow-up questions, rather than on finding a single perfect prompt.
What has been announced about the campaign
The partnership began with a playful video in which Tendulkar asks ChatGPT to work out who he is through 10 questions. It serves as an introduction to the collaboration and to the way he interacts with the chatbot.
OpenAI has said additional videos featuring Tendulkar and entrepreneur and creator Varun Mayya will follow in the coming days. Those videos are expected to explore how Tendulkar already uses ChatGPT and ideas he wants to develop. The company has also outlined broader plans for content, campaigns and experiences over the course of the multi-year partnership.
Beyond those broad plans, the announcement did not provide a full campaign calendar or detailed descriptions of every future activity. It did not announce a Tendulkar-branded version of ChatGPT, a new subscription, a special feature or a change to how people access the service. Readers should not mistake the promise of more campaign material for a product launch.
Why the focus is on familiar tasks
OpenAI is trying to reach people who may have heard of AI but are unsure where it fits into their routines. Its India managing director, Prabhjeet Singh, has framed the partnership as a way to help people recognise useful starting points for themselves. Tendulkar’s examples move between curiosity and ordinary planning, making that approach clear.
The company says ChatGPT use in India has doubled over the past year, with writing and communication, education and information-seeking among common uses. That gives context to the campaign, although the figure is OpenAI’s own description of its audience and is separate from Tendulkar’s personal examples.
For now, the clearest answer to what the partnership changes is how ChatGPT will be presented to Indian audiences. Tendulkar will appear in material showing ways to ask questions and pursue ideas. OpenAI has described more videos and a longer campaign, but has not announced a new tool for users to download or switch on.
